- It is no understatement to say that Tik Tok has had a major influence on content in the last year and a half. With both Instagram and YouTube releasing their own versions (Reels and Shorts), video content, especially short-form, has risen once again in popularity, with many users and businesses harnessing it to be humorous, informative, build communities and brand loyalty, or often all of these combined.
- Video content offers a variety of benefits with one of the main reasons being that the engagement it brings is rewarding. As noted by Biteable and Hubspot, online video consumption is outpacing television and is far more effective when it comes to conveying information. As more people go looking for video content, catering to this is a great move to reach new audiences.
- What also brings appeal with video content is that Google shows videos in search engine results pages, whilst YouTube is the worlds second most visited site in the world and is a search engine comprised entirely of video content. With how important it is to rank highly and be seen first, it is an opportunity not to be passed up.
Source : https://blog.hubspot.com/marketing/marketing-techniques