- The original place for disappearing social media stories, Snapchat has a smaller user base then Facebook or Instagram. However, it is the most highly trafficked social media platform for young adults and teenagers. If you are aiming towards Gen Z or Millennials, Snapchat may be worth considering.
- Snapchat works well with a direct approach to consumers, driving traffic to an app or ecommerce website. With short, dynamic, highly engaging content that catches the attention, you can use Snapchat to drive sales.
- With the high engagement rates, research has found users on Snapchat are 60% more likely to make an impulse purchase based on the products and services they see on the app.
Souce : https://sproutsocial.com/insights/social-media-stories/