- Your are given 33 characters for your name and 150 for your bio on Instagram and with this you need to be able to convince users to follow your content. Whilst this may seems like a tall order, simple touches can make big difference.
- Both name and bio should be clear and easy to understand, so that anyone who visits instantly knows who you are and what they are getting with your content.
- You then need to match your content to what you have said in the bio. Regardless of if it is your feed, story, Reels, a product in your store or a longer video for IGTV, you want to keep to what you have promised in your bio.
Source : https://www.socialmediaexaminer.com/improving-instagram-engagement-to-build-community-conversions/