Facebook shown to be consumers most likely choice to buy from for social commerce | DMX Marketing Experts

Facebook shown to be consumers most likely choice to buy from for social commerce

Social Commerce has rapidly risen in the last 12 months, with more and more consumers turning to its convenience. This in turn has led to more brands moving to social media platforms to sell their products and services. With this rise, social media platforms have been quick to provide companies with easier ways to shop.…

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For your email marketing, personalised greetings can make a big difference | DMX Marketing Experts

For your email marketing, personalised greetings can make a big difference

Making sure that you follow the best practices with your email marketing is key. After all, you want to make sure that it grabs the recipients attention. Personalised email greetings are a great way to accomplish this, as they are the first thing that will be seen in the message. By using their name, be…

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9 out of 10 consumers go to buy from the brands they follow on social media | DMX Marketing Experts

9 out of 10 consumers go to buy from the brands they follow on social media

90% of consumers who follow a brand on a social media platform will purchase a product or service from that company, according to statistics from Sprout Social. Data from the Sprout Social Index found that the most common actions user will take when they follow a brand on social media is to visit their website,…

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Use Stories to engage your audience, and encourage engagement back | DMX Marketing Experts

Use Stories to engage your audience, and encourage engagement back

Instagram Stories is used by more then 500 million accounts on a regular basis, with many people following businesses to see the Stories they produce. As the first thing users see when they open the app, Stories is the perfect place to engage. Stories bring in your biggest fans and provide the perfect place to…

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With video content in demand, don't be afraid to test different video formats | DMX Marketing Experts

With video content in demand, don’t be afraid to test different video formats

Video content has surged in popularity and in 2021, using short ‘snackable’ content on platforms like Tik Tok and Instagram Reels has become a fantastic tactic for engagement. However, other forms of video content can also be highly effective. Live video for example can be a great choice, with a Q&A explaining a product or…

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Let brand storytelling capture the attention of your audience | DMX Marketing Experts

Let brand storytelling capture the attention of your audience

When it comes to capturing the attention, storytelling is one of the most effective methods. In fact, research into the field of neuroscience has proven this. As people, we seek out and respond to well-crafted narratives. Utilizing this in your content can be a fantastic technique for gaining the attention of audiences, be it on…

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