- Tik Tok, Instagram Reels and YouTube Shorts have become associated with viral trends, such as challenges and popular dances. However, while certain content trends are fairly universal and can rack up views, they don’t always equal high engagement.
- Having a targeted audience helps generate engagement and sales, and this often comes from niche content. It does not need to be extremely narrow in its focus, but rather the content that your ideal customer is interesting in seeing.
- Whilst the idea of creating a big viral video is very alluring, providing consistent content for a niche audience and growing a community around that content can help establish your brand, bringing success to your business.