- Whilst conversions on Instagram are no easy walk in the park, they are easier then they once were and providing shareable, clickable links on Instagram can be done in multiple different ways.
- Your bio is the first place to make sure your followers can link through, but other methods like captions for IGTV or Reels, shopping tags and in direct messages are important to remember.
- These formats allow you to generate more conversions and clicks. Doing this will make it easier for those that follow you to find these links. Making sure to link to a specific page instead of the homepage is also a good move, as it gets the consumer straight to where you want them to be.
Source : https://www.socialmediaexaminer.com/how-to-build-an-organic-instagram-marketing-strategy/