- Email marketing provideskne of the best ways to keep current customers in touch with your brand, presenting your newest products, services and updates directly to them. Making sure to make the most of this is important.
- 59% of customers say that emails from brands have influenced their decision to purchase items, with just over half saying that they will purchase at least once a month from these brands.
- With this direct line of communication, your content can appeal straight to your audience. New deals, offers, products and other announcements can drive traffic, making email marketing an important channel to have.
Source : https://sproutsocial.com/insights/email-newsletters/