- Gone is the swipe up feature, in comes the link sticker. The new replacement feature of Instagram Stories, the link sticker allows you to generate more traffic and conversions.
- Once selected, it will allow you to add a link to your website. This can be used to promote a range of content and pages. For example, you can promote blog posts and brand new content, combing it with relevant visuals and imagery.
- Just as importantly, you can use the link sticker to promote new products, events and services. Stories is your audience,who want to find out more and with the link sticker, you can directly send them to the exact product you want them to see.
Source : https://sproutsocial.com/insights/instagram-swipe-up/