- Whilst Tik Tok has become famous for its viral challenges and trends, these are not always the best route to go in terms of content. They tend to be rather universal and whilst they may lack up views, they do not always bring high engagement.
- On the flipside of this, niche content can appeal to a targeted audience, which is more likely to bring high engagement, as well as potential traffic and sales. Whilst it lacks the thrill of viral videos, it allows you to develop a community around your content.
- This doesn’t mean the content has to be narrow, but appealing more towards what your ideal customer would want to see. From providing tips and advice that allow your audience to see you as knowledgeable in the subject, to relatable content, it helps connect brand with audience.
Source : https://www.socialmediaexaminer.com/how-to-create-a-tiktok-video-that-connects/