For connecting through short-form content, YouTube Shorts may be worth considering

As TikTok and Instagram Reels see considerable success, getting into short-form content is a great idea, if you have not done so already. YouTube Shorts is another major contender for short, ‘snackable’ content and well worth considering. Whilst Tik Tok saw a staggering growth in its user base in the last 2 years, Shorts has…

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For connecting through short-form content, YouTube Shorts may be worth considering | DMX Marketing Experts

For connecting through short-form content, YouTube Shorts may be worth considering

As TikTok and Instagram Reels see considerable success, getting into short-form content is a great idea, if you have not done so already. YouTube Shorts is another major contender for short, ‘snackable’ content and well worth considering. Whilst Tik Tok saw a staggering growth in its user base in the last 2 years, Shorts has…

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With informational videos, YouTube is the perfect place to educate your audience | DMX Marketing Experts

With informational videos, YouTube is the perfect place to educate your audience

Noted by Hubspot, many people turn to YouTube to learn or improve skills or their knowledge on a subject, with this especially prevalent in Generation Z and Generation X. Informational content can allow you to not only connect with your audience, but also educate and inform on products and services that your business provides. This…

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Google to bring out new 'shopping experiences', including YouTube livestream shopping | DMX Marketing Experts

Google to bring out new ‘shopping experiences’, including YouTube livestream shopping

Google has announced several new ecommerce options that will be tested in the next few months, including a beta program for shopping in YouTube livestreams. The new feature is designed to allow viewers to browse and shop products without interrupting the stream. This comes as YouTube has been looking into how make the most of…

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As Tik Tok, YouTube and Reels show the power of video content, it might be time for you to add it into your content | DMX Marketing Experts

As Tik Tok, YouTube and Reels show the power of video content, it might be time for you to add it into your content

It is no understatement to say that Tik Tok has had a major influence on content in the last year and a half. With both Instagram and YouTube releasing their own versions (Reels and Shorts), video content, especially short-form, has risen once again in popularity, with many users and businesses harnessing it to be humorous,…

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