- Instagram Stories has rapidly risen to be a main choice for many brands and marketers in the last few years, with new statistics showing that Stories is estimated to hold over 25% of Instagram’s ad revenue in 2022.
- Rising from over US$11 billion in 2021, it is expected to reach $15.95 billion in ad revenue in 2022. This would mark a change of 39.5% on the previous year.
- This shows the rising popularity of Instagram Stories, demonstrating that more and more marketers are using this to connect with their audience. Whilst Stories lacks the reach of Feed posts or Reels, it can create a connection between brand and follower.Source : https://blog.hootsuite.com/instagram-statistics/