- Proven as extremely popular last year, short-form video has rapidly grown on social media platforms. As Tik Tok, Instagram Reels and YouTube Shorts see continued success, more marketers will consider it for their strategies.
- 50% of social media marketers in 2022 plan to use short-form video for the first time, with 95% of those already doing so planning to continue. These statistics come from HubSpot’s 2022 Social Media Marketing Report.
- Additionally, 26% of answers indicated that short-form video content would be their most invested format this year, rising above image and longer video content.
Source : https://blog.hubspot.com/marketing/hubspot-blog-social-media-marketing-report