Google to bring out new 'shopping experiences', including YouTube livestream shopping | DMX Marketing Experts

Google to bring out new ‘shopping experiences’, including YouTube livestream shopping

Google has announced several new ecommerce options that will be tested in the next few months, including a beta program for shopping in YouTube livestreams. The new feature is designed to allow viewers to browse and shop products without interrupting the stream. This comes as YouTube has been looking into how make the most of…

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