- Video content is extremely popular right now, with many seeing increased sales and website traffic due to video content. Although Tik Tok and Instagram Reels have become extremely popular, they are not the only places where your video content can do well.
- Away from Reels, videos on Instagram get 49% more engagement then photo posts do, with the average Instagram user spending half their time on the platform watching videos. On Twitter, a post with a video will see 10 times more engagement then one without.
- Whilst short-form only video apps like Reels and Tik Tok have seen massive success, Instagram, Twitter and Facebook also have high engagement with video content, and tapping into this can help sales, website traffic and user knowledge of your company and products.
Source : https://sproutsocial.com/insights/types-of-social-media-content/