- You want your content to properly connect and resonate with your target audience, as to drive revenue, generate brand awareness and convince people to engage more. Utilizing multimedia in content has shown to be able to achieve this.
- With posts that are very text heavy, inserting multimedia such as videos or infographics helps engage the reader and make them less likely to turn away from your content.
- As pointed out by Jason Lapp, President and COO of Beautiful.ai, attention spans have shortened on video and photo-heavy platforms. Multimedia in content helps keep the reader attention, whilst also letting them process the information you present easier.
Source : https://blog.hubspot.com/marketing/state-of-content-marketing-infographic