- Google has announced several new ecommerce options that will be tested in the next few months, including a beta program for shopping in YouTube livestreams.
- The new feature is designed to allow viewers to browse and shop products without interrupting the stream. This comes as YouTube has been looking into how make the most of the rise of ecommerce, with the company framing this program as a way to “tap into the credibility and knowledge of trusted creators”.
- Google also announced new search and Google Shopping updates aimed towards appealing to shoppers looking for bargains and increasing the visibility of seasonal promotions.
Source : https://ca.finance.yahoo.com/news/google-reveals-commerce-related-updates-225011884.html