- Instagram’s response to success of Tik Tok, Reels allows you to post short-form videos, with currently a limit of 60 seconds on video length. Launched in August of last year, it has become widely used, especially amongst the younger generations.
- Similar Tik Tok and YouTube Shorts, viral challenges, audio clips and trends are the main source of reach and engagement. Relatable content, behind-the-scene glimpses and tips are just a few of the content ideas that work well. Presenting the human side of your brand is key.
- Remember that you need to grab the attention of your viewer in the first few seconds. Social media has a short attention span, so you need to make sure they dont switch to the next video.
Sources : https://www.socialmediaexaminer.com/instagram-marketing-beyond-images-whats-working-in-2021/