- Authenticity and transparency are major factors for consumers on social media. They want to see the human side of your brand and doing so can help better connect you to your audience.
- Engaging your audience on a more personal level by providing them with behind-the-scenes glimpses not only appeals to their curiosity, but shows them a genuine side to your brand that they can relate to.
- Short-form video is a great way to get this content across, keeping the reveal behind the curtain short and interesting. You can mix in informative, calls-to-action or humorous content with this to better connect with users.
Source : https://blog.hubspot.com/marketing/short-form-video-trends