- Often dubbed ‘content recycling’, content repurposing can help provide new value to your audience, whilst building of content you have created. This can be done by providing updates on certain posts for educating your audience, or repurposing video content to fit to social media requirements.
- For example, a lot of video content for certain sites, such as YouTube, can be edited to fit the video-length requirements of social media platforms such as Tik Tok and Instagram Reels. This not only brings your content to a wider audience, but also can help drive users to the original content on your own site or your other channels.
- Repurposed content can also be used to better educate your audience in your area of expertise too. For example, statistics can be turned into infographics. Not only does this allow you to repurpose the content, but the visualization can help your audience better remember the content.
Source : https://blog.hubspot.com/blog/tabid/6307/bid/27256/5-creative-ways-to-recycle-content.aspx