- A recent survey by Sprout Social has found that social media users are more likely to purchase items through social commerce if they hold knowledge of that brand.
- 80% of answers indicated they were more likely to do so of they had familiarity with the brand. 34% also said that they used social media to research new products and services before deciding on purchasing.
- As social commerce grows in popularity, statistics like this highlight why it is important to make sure your brand’s social media content connects with your target audience as to help bring in conversions.
Source : https://sproutsocial.com/insights/consumer-behavior-social-commerce/