As 40% of small Canadian businesses selling online say that their biggest challenge to success is attracting customers, the importance of content is heightened. Relevant content helps generate more traffic to your website, in particularly blog posts on topics your audience needs answers to. You should be optimizing website pages around the keywords that your…
Email marketing holds a customer acquisition rate that is 40x more effective then either Facebook or Twitter can achieve. Despite the dominance of social media, email marketing still stands ahead. Matched with a high Return of Investment (ROI), sitting at US$1 spent generating $38, email marketing is incredibly useful for the growth of business, acquiring…
Google is set to release a number of new updates to Google Maps and Google My Business (GMB) which include new features for pickup and delivery options for online stores. Businesses will be able to show delivery fees, providers, order minimums and pickup and delivery options, further highlighting the importance of having an up-to-date online…
Statistics from the Canadian Federation of Independent Business (CFIB) show that small businesses see attracting customers as the main challenge to success online in 2021. This is as a third of all small businesses have moved to sell online, an increase of 152,000 new stores in the ecommerce market, with hospitality, retailers and arts and…
Google is set to trial a new feature that automatically detects products in videos and displays them in a list, as well as other related products, to viewers. Google and YouTube have occasionally tested new tools and features on the video sharing site, normally to a small group of people at one time. This comes…
Canadian ecommerce sales saw a massive surge from previous years, fueled in part by lockdown measures, with retail sales up 83.6% year-over-year. This trend is expected to continue in 2021. In total, CA$39.5 million was made in ecommerce sales by Canadian businesses in the last 12 months, with $15.7 billion of that from brick and…
