- Google Ads is set to launch dynamic exclusion lists to help advertisers avoid showing ads near content they would wish to avoid.
- Brand safety has become a major thinking point for advertisers, businesses and marketers in the last year, with incidents involving brand ads being placed next to content or on sites that did not match the message of the company involved.
- Before the “advertiser controls” options in Google Ads allowed marketers to exclude certain websites and content types from campaigns. However, this often left advertisers, particularly small businesses, unable to keep up.
Source : https://searchengineland.com/google-ads-to-roll-out-dynamic-exclusion-lists-in-coming-weeks-347792