- A Deloitte study showed that 36% of customers are more willing to purchase products when it has been part of personalised content, with 31# saying they wished more content was personalised.
- As ecommerce grows in both the amount of stores online and in usage by consumers, brands need to look for new ways to engage with their audience. By creating interactions that feel personal and human, it brings greater interest and engagement, giving them a positive view of your brand.
- Research by Salesforce also demonstrates what happens if companies lack personalisation in their content. 52% of consumers are somewhat likely to switch brands if a company doesn’t provide enough personalisation.
Source : https://www.piesync.com/blog/marketing-personalization/