We all liked to be involved in things. From the most out there extroverts, to the very reclusive introverts, we all like being part of a wider community to some degree. Being able to participate in online events, such as live streams, is a great way to tap into this. Buzzfeed’s Facebook Live stream of…
The 2021 state of video marketing survey by Biteable found that 61% of marketers see video content as a “very important or extremely important” part of their marketing strategy. In 2020, video marketing was successful as more people turned online, with 49% of marketers saying that videos help them better engage their audience, with 52%…
Statistics by Sprout Social report that 91% of people believe in social media’s power to connect people, with 64% wanting brands to connect with them. Consumer expectations for brands have shifted from a decade ago, with 72% asked saying that they went brands to be positive contributors to society, with 64% highlighting a need go…
Email marketing remains a successful way to connect with your audience, especially in 2021. However, even the smallest touches of personalisation help better engage recipients and establish a stronger connection. Statistics by Campaign Monitor show that emails with a personalised subject line are 26% more likely to be opened. By addressing the email directly to…
Video content is being used more and more to connect with audiences, as its ability to convey large amounts of information in a short space of time can help inform and tell stories with ease. Statistics from Think with Google show that 70% of viewers on YouTube watch videos to help with a problem and…
Purchases by voice search technology is set to increase to US$40 billion by 2022, as voice activated technology becomes more widely used. As products like smart speakers become more and more popular, with research from Statistica showing that 36 million people brought smart speakers in 2019 alone, and online shopping becomes available on a wider…
