- Instagram Stories is no new phenomenon, but it still holds one of the best ways to engage and connect with your audience. The temporary 24-hour content form can allow you to be more creative and unique, exclusively to your audience.
- Either in static photo or video form, the limited time frame provides a scarcity and must-see notion around your content for followers, that despite it disappearing after only a day, creates a great opportunity to engage.
- From sharing user generated content, directly engaging your audience base, to behind-the-scene glimpses, it helps show the human side of your company, showing authenticity. It also allows a chance to get exclusive deals, offers and announcements right to your audience.
Source : https://sproutsocial.com/insights/instagram-stories/