Google has continued their “How Search Works” mini-series this month, uploading the second episode which is titled, “How Google Search crawls pages”. Episode 2, which was released February 22nd, follows the first episode with Google Search engineer, Gary Illyes, offering invaluable insights into how crawling works. Crawling being how Google travels the internet, discovers new…
Google has made news this week by unveiling a new five-part video series titled: “How Search Works.” In this series, Google peels back the curtain to reveal the mechanisms and algorithms that power its search engine, offering businesses and marketers a behind-the-scenes look at the technology that shapes our digital landscape. The first video was…
In the ever-evolving landscape of digital marketing, harnessing the potential of social media is paramount. New platforms and content types continually emerge, offering unique avenues to engage your audience. The article, “11 Social Media Content Types And Examples” from Search Engine Journal discusses a variety of social media content types as well as a few…
Black Friday and Cyber Monday are not just any shopping days; they are retail extravaganzas that offer businesses a golden opportunity to boost sales and create holiday season excitement. However, the digital era has reshaped the way we approach these shopping bonanzas. Online businesses, in particular, need to harness the power of digital marketing services…
As TikTok and Instagram Reels see considerable success, getting into short-form content is a great idea, if you have not done so already. YouTube Shorts is another major contender for short, ‘snackable’ content and well worth considering. Whilst Tik Tok saw a staggering growth in its user base in the last 2 years, Shorts has…
As live chats become increasingly popular routes for consumers to contact customer support, it is important to make sure that these interactions not only help the user, but leave them with a good opinion of your brand. Live chat statistics from Kayako show that many consumers favour quality support over the speed, with 95% indicating…
