- Michael Tamblyn, president and chief executive officer of Kobo said that the company has benefitted selling online to an international market from being a Canadian company
- “We leveraged being Canadian as a way to international success” the CEO said, when talking about the company’s choice to market internationally then just focus on Canada and the US
- A direct rival to Amazon in the ebook sector, Kobo have a broad internationally reach, successful marketing themselves across Europe, Asia and Oceania.
- Tamblyn also noted that unlike Amazon, Kobo being Canadian has benefitted the company. “Countries in Europe are concerned about U.S. encroachment and in France it helps that Canada is a member of La francophonie. We discovered being Canadian helps”
Source : https://www.theglobeandmail.com/report-on-business/why-kobo-didnt-focus-only-on-the-us-home-turf-ofamazon/article35539935/