- Video content has surged in popularity and in 2021, using short ‘snackable’ content on platforms like Tik Tok and Instagram Reels has become a fantastic tactic for engagement. However, other forms of video content can also be highly effective.
- Live video for example can be a great choice, with a Q&A explaining a product or service giving you the chance to connect with customers directly and giving them the chance to participate, providing interactivity.
- As new video formats and apps appear, being willing to test, in both short and long-term video, can help you identify what works well for your brand, seeing what engages well and what sees higher drop off rates.
Sources : https://blog.hubspot.com/marketing/go-to-social-media-video-platforms