- The State of Email Marketing in 2020 report by Hubspot has shown email marketing to have had a strong 2020, with 78% of marketers seeing an increase in engagement in the last 12 months
- The statistics also showed a strong preference among millennials, with 73% preferring communications from business to be via email
- Email marketing has also seen a shift towards versatility and practicality, with 46% of all emails opened being done so from a mobile device.
- Email marketing sees one of the best ROI rates, with roughly US$38 for every US$1 spent, making it a 3800% ROI
Source : https://blog.hubspot.com/marketing/email-marketing-stats?