- YouTube has become a perfect place to connect brands and customers, especially targeted at mobile users, which hold a large amount of YouTube’s total audience.
- Since 2017, mobiles devices have watched over 50,000 years worth of product reviews, as the platform has become popular for consumers to find information on products
- It is not just in reviews either, with more adults between 18-49 using YouTube on mobile during prime time then any cable network does in a week
- As well as a large audience on mobile devices, YouTube has shown to be able to connect brands with a wider range of age demographics then first expected, with 75% of adults reported to actively watch YouTube videos on mobile devices, according to Google and Ipsos Connect
Source : https://blog.hubspot.com/marketing/youtube-stats