With the recent shake-up to videos on the app, Instagram has certainly shifted from the photo platform it once was. Video is now the main way to not only get your content out there, but also to build trust with your audience. For example, as Reels grows in popularity, short form video can help provide…
The company-customer relationship has changed in many ways thanks to social media. One of the biggest is how the two interact. Brands are no longer remote, faceless entities and socal media is the first stop for consumers to engage. Customers now look to brands to interact with them on social media platforms, not simply to…
YouTube is set to launch a new link format that will allow for mobile app users to get links to businesses mentioned in food and drink videos. Before this, to link to a location mentioned in a video required manually adding a text link. With this update, it will be automatically added into videos, helping…
IGTV has been rebranded as Instagram Video, moving all the app’s video formats (outside of Reels) into one place, as the social media platform looks to emphasize video content. The big change is that all in-feed videos will now have the option to go up to 60 minutes in length, with all videos being under…
In the modern digital age, your website is arguably your most important asset online. It is a hub for your work to branch off from, the base from which you build. The majority of the sales you make online, be it for products or services, will most likely come from your website. When it comes…
Knowing which marketing channels to leverage is vital, as to make sure that your content reaches your target audience. New statistics show that social media leads as the preferred choice. A new survey by HubSpot Blog has found that social media is the main go-to channel for B2B marketers, being chosen by 45% of those…
