- 43% of consumers have increased their use of social media to discover new products and brands, according to survey results by Sprout Social. For many, the way to find out what’s available is through social media platforms such as Instagram.
- As social media becomes the first step for many customers to discover brands, profile optimisation is an essential part to acquiring new customers.
- 40% expect the statistic to increase over the next 3 years. As social commerce also expands, the importance of optimising your profile will be highlighted, as many users go straight to social media for their purchases.
Source : https://sproutsocial.com/insights/social-media-interaction/