- Marketing campaigns that resonate so well with the target audience that they get shared rapidly is also known as viral marketing. However, there is no guarantee of a post going viral, no set way to ensure success. However, certain steps can help give a better chance to your campaign.
- The most important factor is that is resonates with your target audience so they share it with their followers. Determining who your target audience is, what they feel passionate about, care about and what would make them share your content is vital.
- Other factors such as being creative with your content, having emotional appeal and making sure to publish at the right time can also give you marketing campaign the push it needs to connect with your audience and be shared to a wider online audience.
Source : https://blog.hubspot.com/marketing/viral-campaigns