For consumers, social media has become one of the main ways to contact brands when they need customer support, with platforms such as Facebook and Instagram being among the most popular. A survey by Hubspot found that whilst email and calls are still the prefered ways to reach customer service, social media has become a…
Whilst your Instagram Stories content is limited to 24 hours, with Highlights it can be saved to your profile, giving you a place to display your Stories for your audience. With this, you want to get the most out of the feature. One of the best ways you can utilize Stories Highlights is to showcase…
Professionals working in public relations use digital channels to connect with consumers and build relationships that create trust in the company and its offerings. Good PR can be a game-changer for a business that relies heavily upon a positive public perception to fuel its profitability. With so many aspects of communication and human connection evolving…
Live content for social media is seen as the most effective social media content according to Hubspot’s Marketing Strategy survey. Shown to be extremely popular among younger generations, it appears it is a main choice for many digital marketers. Of those asked, 68% said that audio chat rooms such as Clubhouse and Twitter Spaces were…
If there is one truth about agency life, it’s that it is never boring. Professionals who thrive in the busy fields of marketing, advertising and public relations have a taste for variety and always approach the many opportunities and challenges they face with an open, curious and innovative mindset. Ask any agency leader to tell…
Whilst it may lack the follower numbers of Instagram and Facebook, Twitter still remains one of the most important platforms for brands. Over time, your twitter handle may no longer reflect your brand. Heres what you need to know. You can change your handle whenever you like and unlike with Instagram, this can be done…
