CTV News Channel: ‘Not a surprise’ – Expert Opinion by Lisa Monenegro
Watch Video – https://www.ctvnews.ca/video?clipId=1448373&playlistId=1.4028878&binId=1.810401&playlistPageNum=1&binPageNum=1
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Canada’s social media outreach to asylum seekers may not be as ‘aggressive’ as it seems
Canada’s federal government could be doing a better job reaching out to people who are thinking of crossing the Canada-U.S. border irregularly and claiming asylum, experts suggest, and it could start by actually paying for ads on social media. The ad buys that have been made in connection with the border crossings have been limited to…
Social Media: Measuring The ROI
All digital marketing agencies today need to be able to provide clear metrics on their customers’ social media return on investment (ROI). It is surprising to me to still hear businesses comment that social media is optional and not measurable. This is definitely a risk that businesses can’t afford to take now that social media has…
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