- Increasing your organic reach is important and one of the easiest ways to accomplish this is to give other users on the platforms reason to share your posts or post about your brand.
- There is a variety of ways that you can encourage people to share or post about your such as mentioning people in your posts, rewarding user-generated content such as by liking, sharing or commenting on these posts, or running an Instagram giveaways that encourage people to tag you.
- Motivating people to share your posts is not a process of instant results, it takes time to build up.
- Another approach to take is to create content that is highly shareable. What this content is varies from business to business. For some it could be memes, others could use questionnaires, maybe informational content. What resonates best with your target audience that will get them to share.
Source : https://www.socialmediaexaminer.com/how-to-improve-instagram-reach-9-ways/