Content marketing is a great way to connect with your audience and establish yourself as a trusted thought leader in your industry. A solid content marketing plan will help build your business’s reputation and credibility. However, a poorly conceived content strategy that doesn’t deliver authentic value to your target audience can come across as nothing…
As short-form content becomes more popular, with apps such as Tik Tok and Instagram Reels, it may seem like long-form content is no longer useful. However, the exact opposite is true. Longer content can serve different purposes then short form, giving far more detailed information to the reader, allowing for more context and value in…
Instagram’s algorithm, like any other social media platform, is complex and finding out what works best is key to connecting with users. For business on the platform there is a range of methods to increase your organic reach, with one of the most important being to make sure your posts are accessible. Embracing accessibility can…
Similar to Vine, Tik Tok focuses on short videos, giving users the ability to create videos between 15 to 60 seconds long, as well as live streaming. In the last 2 years, it’s shot up in popularity and presents a new way for marketers and businesses to engage. Through using Tik Tok’s advertising campaign options,…
A potential sign of the changing landscape of digital content creation, Tik Tok is set to be the major sponsor for VidCon 2021, taking over from YouTube who was the previous main sponsor since 2013. This points to a shift in the video app landscape, not just in content creation but in marketing and popularity…
Making sure to personalise communication to customers is a must, with statistics showing 52% of online customers are likely to shop at a different site if the company fails to personalise their messaging to them. For brands that do personalise, customers are much more likely to trust, with 57% being willing overlook any safety concerns…
