- Instagram’s algorithm, like any other social media platform, is complex and finding out what works best is key to connecting with users. For business on the platform there is a range of methods to increase your organic reach, with one of the most important being to make sure your posts are accessible.
- Embracing accessibility can make your posts easy to understand to users and can be especially useful for users with disabilities, such as colour-blindness or hard of hearing. Instagram holds a host of automatic features that can make your content much more accessible to your audience. Features such as automatic captions for IGTV, alt text for your Instagram images and using a colour checker to ensure that the colour palette you use can be easily seen and read are all great steps to take.
- 15% of the world’s population has some form of disability, with it being 6.2 million people in Canada, or 22% of the population. This makes a large section of your potential audience, nearly one quarter, who you can help make your content more accessible for.
Source : https://www.socialmediaexaminer.com/how-to-improve-instagram-reach-9-ways/