- They say a picture says a 1000 words, so the next question is how much is a video worth? Video content requires followers to stop and look, generating more time that they are engaging with profiles. And for some social media platforms, video content is exactly what the algorithms are looking for.
- Video content is becoming more and more prevalent for marketing and ecommerce, with YouTube being used by 55% of marketers and 70% planning to increase use of Instagram in the near future.
- As videos autoplay on Instagram, it is a fantastic way to grab someones attention when they are scrolling. And with Facebook’s algorithm, it favours followers spending more time interacting with profiles, which both short and long-term videos provide.
- The major draw of video content is the viewership it draws in. By May, 2020, 15% of all Facebook content was video, an increasing percentage. Meanwhile, YouTube clocks in over 1 billion hours of watched video content each day.
Sources : https://www.socialinsider.io/blog/facebook-video-study/#1