More then half of marketers are looking towards Instagram Reels in 2022 | DMX Marketing Experts

More then half of marketers are looking towards Instagram Reels in 2022

The main rival to Tik Tok, Instagram’s short format video mode, Reels, has seen massive popularity in 2021 and is seen by many marketers to see that same success again in 2022. Acoording to data from HubSpot’s 2022 Marketing Industry Trends Report, over half of marketers are set to increase their investment in Instagram Reels…

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9 out of 10 consumers go to buy from the brands they follow on social media | DMX Marketing Experts

9 out of 10 consumers go to buy from the brands they follow on social media

90% of consumers who follow a brand on a social media platform will purchase a product or service from that company, according to statistics from Sprout Social. Data from the Sprout Social Index found that the most common actions user will take when they follow a brand on social media is to visit their website,…

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Don't be shy to show your audience a different side of your company though video | DMX Marketing Experts

Don’t be shy to show your audience a different side of your company though video

With video posts seeing 49% more engagement then static image posts on Instagram, and the social media platform rebranding IGTV, video content is in demand with audiences looking for different side to brands. Providing a more personal tone, or giving a behind the scenes glimpse, can be a great way to appeal to the reliability…

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A quick run-down of what you need to know about YouTube Shorts | DMX Marketing Experts

A quick run-down of what you need to know about YouTube Shorts

YouTube’s competitor for the success seen by Tik Tok, Shorts allows the user to post vertical short-form videos, with a variety of additional tools such as music overlays and app-based recording avaliable. With video length at 60 seconds or less, it does hold many similarities to Tik Tok and Instagram Reels. What makes YouTube Shorts…

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80% of consumers say brand familiarity makes them more likely to spend via social commerce | DMX Marketing Experts

80% of consumers say brand familiarity makes them more likely to spend via social commerce

A recent survey by Sprout Social has found that social media users are more likely to purchase items through social commerce if they hold knowledge of that brand. 80% of answers indicated they were more likely to do so of they had familiarity with the brand. 34% also said that they used social media to…

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Strong customer service is what consumers look for most in brands on social media | DMX Marketing Experts

Strong customer service is what consumers look for most in brands on social media

Whilst viral content is often heralded, for your brand prescence on social media, you want to aim instead for providing your audience with strong customer service, transparency and engagement. Data from the Sprout Social Index shows that whilst marketers put memorable content as one of the main factors of a good brand on social media,…

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