As more social media platforms release tools for social commerce, brands need to think on what the best way to draw in potential customers is. Statistics from Sprout Social show that consumers are more likely to purchase a product on social media if they have seen user-generated content about it. Demonstrations of the product and…
As more social media users look for video content, with people twice as likely to share videos with friends compared to other content, it is important to make sure that your content is both accessible and conveys the information across clearly. Statistics from Sprout Social show that 85% of Facebook videos are watched without sound.…
Short-form video has taken the social media world by storm and as brands move to use it in their content, remember that often organic content works better when less stylised and polished. Whilst planned, stylish posts have their place and can work extremely well, less structured video content has shown to resonate extremely well with…
As social media users look towards genuine connections with brands, being able to show the unique aspect of your company can be a big draw, providing not just a glimpse behind the scenes but also showing a more genuine side to your brand. Instagram Stories presents a fantastic opportunity to take the unique aspect of…
Social Commerce has rapidly risen in the last 12 months, with more and more consumers turning to its convenience. This in turn has led to more brands moving to social media platforms to sell their products and services. With this rise, social media platforms have been quick to provide companies with easier ways to shop.…
Making sure that you follow the best practices with your email marketing is key. After all, you want to make sure that it grabs the recipients attention. Personalised email greetings are a great way to accomplish this, as they are the first thing that will be seen in the message. By using their name, be…
