As short-form content grows in popularity, behind-the-brand videos can help you connect | DMX Marketing Experts

As short-form content grows in popularity, behind-the-brand videos can help you connect

Short-form video content is immensely popular, with a 2020 study reporting that people are twice as likely to share videos compared to any other content form. It has also shown how influential it is, with 84% of people convinced to buy a new product due to a video by a brand. As such, short-form videos…

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Retail ecommerce sales expected to reach CA$86.52 billion | DMX Marketing Experts

Retail ecommerce sales expected to reach CA$86.52 billion

Retail ecommerce sales in Canada for 2021 are forecast to reach over CA$85 billion, nearly double of the total for 2019, as the ease and convenience of online shopping continues to attract consumers. The statistics, which come from Intelligence Insider’s Canada Ecommerce Forecast report, show that many consumers are turning to mobile devices to make…

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57% of consumers follow brands on social media to learn about new products or services | DMX Marketing Experts

57% of consumers follow brands on social media to learn about new products or services

Statistics from the Sprout Social Index found that learning about new products and services is why 57% of consumers follow brands on social media, with another 47% doing so to learn about company news. Once following, 91% will visit the brand’s website, 89% will buy from that brand and 85% will recommend a product or…

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Make sure to utilize a variety of content types to get more out of Instagram | DMX Marketing Experts

Make sure to utilize a variety of content types to get more out of Instagram

While it may have begun as a photo-based app, Instagram has branched out and now provides a range of different formats for you to engage with users. Using a range of them, instead of limiting to just one can help not only reach more users, but better engage too. Video is the major format in…

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With video content in demand, don't be afraid to test different video formats | DMX Marketing Experts

With video content in demand, don’t be afraid to test different video formats

Video content has surged in popularity and in 2021, using short ‘snackable’ content on platforms like Tik Tok and Instagram Reels has become a fantastic tactic for engagement. However, other forms of video content can also be highly effective. Live video for example can be a great choice, with a Q&A explaining a product or…

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