Tik Tok shown in study to be consumers favourite platform for ads in 2021 | DMX Marketing Experts

Tik Tok shown in study to be consumers favourite platform for ads in 2021

A recent study by Kantar has found that Tik Tok is seen by consumers as the platform with the most ‘fun and entertaining’ ads, with the interactivity being noted. The survey saw it favoured over Twitter, Google, Instagram and Amazon. The short-form video app has quickly become a favoured platform for marketers, as 80% of…

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Looking to better connect your audience with your brand? Time to take them behind the scenes

Authenticity and transparency are major factors for consumers on social media. They want to see the human side of your brand and doing so can help better connect you to your audience. Engaging your audience on a more personal level by providing them with behind-the-scenes glimpses not only appeals to their curiosity, but shows them…

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Looking to better connect your audience with your brand? Time to take them behind the scenes | DMX Marketing Experts

Looking to better connect your audience with your brand? Time to take them behind the scenes

Authenticity and transparency are major factors for consumers on social media. They want to see the human side of your brand and doing so can help better connect you to your audience. Engaging your audience on a more personal level by providing them with behind-the-scenes glimpses not only appeals to their curiosity, but shows them…

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Short-form video is the place to organically promote your new products | DMX Marketing Experts

Short-form video is the place to organically promote your new products

Tik Tok, YouTube Shorts and Instagram Reels present the perfect opportunity to not only engage directly with your audience, but as a space to organically promote new products. Short-form video content lasts between 15 seconds to 1 minute (depending on the platform) and is a great way to showcase new products or services, building interest…

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