I was really pleased to find some good guidance on market research to share with you this week. It’s a topic that doesn’t get much attention, but one that can make or break a startup or any plans for expansion. Marketing and sales Need a DIY guide to market research? In his SurveyGizmo article, Chris…
Since the beginning of e-commerce, social media has had its participation in one way or another. The difference between then and now is the degree of integration of different social media apps with e-commerce sites. Shopping behaviors have shifted: younger consumers are now more influenced by social media than by their older peers, and more…
What is link building content? Most people think getting link building results starts with doing outreach and analysis. Once you’ve obtained the best possible links and add them to your content, you stop doing outreach and therefore you don’t get any more links. If you this is the process you follow, you might be missing…
Pinterest? Instagram? What is the Best Image based Social Media platform? There has been buzz around both of these platforms for a while. Even if your business doesn’t happen to offer an inherently visual product or service, you’re suddenly required to decide whether to place your marketing efforts in Pinterest or Instagram. There are a…
The digital age has brought us many technological advancements and it was only a matter of time before it took hold of books. With a society driven by the desire for accessibility and valuable content, eBooks are perhaps the clearest example of the positive side of technology. eReaders are by no means a new idea…
Influencer marketing is on the rise today but there’s a lot of noise out there in the online marketing world, and in 2017 it will only continue to increase. More and increasingly varied advertisements from all the major social media channels will continue to bombard your potential customers. So what is the savvy marketer to…
