- As more social media platforms release tools for social commerce, brands need to think on what the best way to draw in potential customers is.
- Statistics from Sprout Social show that consumers are more likely to purchase a product on social media if they have seen user-generated content about it. Demonstrations of the product and pricing information were shown to be the 2nd and 3rd most effective.
- Many consumers are looking to user-generated content, as well as information surrounding products. For your brand, you want to provide a detailed product listing, as well as showcasing user-generated content around your brand.