To get the best results with social commerce, you need to create shoppable content | DMX Marketing Experts

To get the best results with social commerce, you need to create shoppable content

Shoppable content is any post, video, image or ad that a consumer can click on so they can make a purchase. This allows people to do an entire transaction on a social media platform without ever having to leave. With younger generations looking more towards social media to educate their purchasing decisions, the importance of…

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Video content can help not only engage, but educate your audience on your products | DMX Marketing Experts

Video content can help not only engage, but educate your audience on your products

Statistics from Wyzowl in their 2021 State of Video Marketing survey found that 96% of consumers have watched an explainer video to learn more about a service or product. 84% also said that they have been convinced to buy services or products from a brand due to their videos. This shows that as the popularity…

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Social commerce is expected to be used by 79% companies in the next three years

As social media continues to become more and more popular, social commerce, selling directly within a social media platform, is set to be a major way brands interact with their audiences and customers.  The State of Social Media Investment Report by Sprout Social found that 79% of companies asked saw themselves selling on a social…

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What is Social Commerce? Here is an easy breakdown and why you should use it | DMX Marketing Experts

What is Social Commerce? Here is an easy breakdown and why you should use it

Social Commerce is purchasing any form of product or service on a social media platform, such as Instagram, Facebook or Twitter. If you go and buy candles entirely from a store within Facebook for example, that’s Social Commerce. It can take a variety of forms, such as the ability to click on a product and…

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Ecommerce around the world expected to grow by over $10 trillion | DMX Marketing Experts

Ecommerce around the world expected to grow by over $10 trillion

Ecommerce has seen massive growth around the world in the last 2 years and new forecasts have predicted that in the next 4 years it will grow by US$10.87 trillion. The report, conducted by Report Linker, has forecast that from 2021 through to 2025 the global ecommerce market will grow by over $10 trillion. With…

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The big difference between Instagram Reels and Stories | DMX Marketing Experts

The big difference between Instagram Reels and Stories

Instagram Reels has a major difference with Stories, which is namely the exposure you can get. With Stories, you are limited to your content being shown to those already in your network. Different case with Reels however. Through the Explore feed and hashtags, Reels can be easily discovered, opening up your brand to new users…

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