Personalised experiences are more likely to bring in customers online | DMX Marketing Experts

Personalised experiences are more likely to bring in customers online

Making sure to personalise communication to customers is a must, with statistics showing 52% of online customers are likely to shop at a different site if the company fails to personalise their messaging to them. For brands that do personalise, customers are much more likely to trust, with 57% being willing overlook any safety concerns…

Read article
Like with other social media platforms, YouTube content needs to be focused, emphasising the knowledge of your business | DMX Marketing Experts

Like with other social media platforms, YouTube content needs to be focused, emphasising the knowledge of your business

Content for YouTube needs to be focused and able to position your company as a trusted source of information to not only do well, but to meet your audiences expectations of your channel. Similar to a Facebook, Twitter or Instagram account, your brands YouTube channel needs to illustrate that you can a go to place…

Read article
Google Analytics to be updated, focusing on easier to find insights and customer privacy | DMX Marketing Experts

Google Analytics to be updated, focusing on easier to find insights and customer privacy

Google has unveiled the latest updates that are coming to the Google Analytics platform, such as privacy-safe customer insights and making the system easier to use and more intuitive. The new “privacy-safe solutions” are designed to allow advertisers to still optimise performance when conversion data is not available. Modelled data and observed data will be…

Read article