Google has unveiled the latest updates that are coming to the Google Analytics platform, such as privacy-safe customer insights and making the system easier to use and more intuitive. The new “privacy-safe solutions” are designed to allow advertisers to still optimise performance when conversion data is not available. Modelled data and observed data will be…
Whilst many have called out the death of blogging, it still stands as one of the best ways to connect with audiences. Recent statistics from Hubspot show that 33% of people who read blog posts do so to learn or be educated on a subject. Posts such as tutorial videos, guides or factual infographics can…
Opting to write longer content, rather then shorter pieces, can help your business reach further online, as longer content performs better in search engines on average. However, this should not be done just for the sake of writing longer content. Specific topics presenting the area of expertise your business has, answering common questions or providing…
Twitter is testing Fleet ads, vertical format full screen adverts, on its platform. Using a 9:16 aspect ratio, each advert will be up to 30 seconds long and have a call-to-action for users to swipe up. Performance metrics will be available, such as impressions and site visits, to total views and quartile reporting. Twitter released…
Ecommerce sales continue to go from strength to strength in Canada as ecommerce retail sales for the first quarter of 2021 rose 87.6% compared to same time last year. Overall, ecommerce retail sales in Canada have made up 6.7% of all total sales in the last 12 months, including click and collect services. This number…
As social media is being used more and more, with 27% surveyed in Sprout Social’s State of Social Media report saying their use of social media had increased significantly, these platforms are being used more for other means then just socialising. One of the major trends to emerge is that more people are using social…
