In-depth content not only ranks better, but can highlight your businesses expertise to a wider audience | DMX Marketing Experts

In-depth content not only ranks better, but can highlight your businesses expertise to a wider audience

Opting to write longer content, rather then shorter pieces, can help your business reach further online, as longer content performs better in search engines on average. However, this should not be done just for the sake of writing longer content. Specific topics presenting the area of expertise your business has, answering common questions or providing…

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Twitter to bring in full-screen adverts with Fleet ads | DMX Marketing Experts

Twitter to bring in full-screen adverts with Fleet ads

Twitter is testing Fleet ads, vertical format full screen adverts, on its platform. Using a 9:16 aspect ratio, each advert will be up to 30 seconds long and have a call-to-action for users to swipe up. Performance metrics will be available, such as impressions and site visits, to total views and quartile reporting. Twitter released…

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Social media is becoming the go-to for customers to research products

As social media is being used more and more, with 27% surveyed in Sprout Social’s State of Social Media report saying their use of social media had increased significantly, these platforms are being used more for other means then just socialising. One of the major trends to emerge is that more people are using social…

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As short-form content becomes more popular, Tik Tok provides a new marketing option | DMX Marketing Experts

As short-form content becomes more popular, Tik Tok provides a new marketing option

With more then 500 million monthly active users, it is clear to see the popularity of Tik Tok. If you are unfamiliar, it allows users to post looping videos of 15 to 60 seconds, similar to discontinued app, Vine. Finding massive popularity with the younger generations, the platform sees content such as montages, duets (combining…

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