Black Friday has been adopted by Canadians as the busiest shopping day of the season, replacing the once ever popular Boxing Day Events. Historically, in the US., Black Friday is the Friday after the American Thanksgiving, and it signifies the beginning of the Holiday Shopping Season. American Thanksgiving is always the last Thursday of November,…
Did you know that it has been almost 20 years since Bill Gates coined the phrase Content is King when it comes to Internet marketing? While that phrase gets bandied about a lot in digital marketing circles, it remains as true today as it was two decades ago Content, content, content Content comes in so…
Everyone wants to be number one on Google, with the implicit understanding that being number one means considerable SEO benefits and you will get more traffic to your website. Gaining favorable attention from search engines is not the only way an organization SEO benefits (Search Engine Optimization) usage. The end goal is always to increase…
Facebook is the largest Social Media Channel with over 500 million active users of whom 50% log in on a daily basis (Source KissMetrics) . Knowing this, how can one ensure meaningful Facebook Customer Engagement? It is getting difficult to get organic engagement on Facebook. I hear it everyday from my customers, they are losing traction on Facebook.…
In today’s modern world of digital dominance, kids begin using computers/tablets and smart phones before they can walk. Let’s face it, our kids are online. Let’s face it, our kids online are better at surfing the net than our parents. They may even be better than us! I know this first hand, as even with my…
Do you have a Business to Business target audience? Are you a Professional, a Business Owner or in Sales? LinkedIn is, first and foremost, a Social Network about individuals in business, so it is recommended that you create a LinkedIn profile to represent your brand. After all, you wouldn’t go out to that all important business…
