As Instagram Reels becomes popular in 2021, here's what you need to know | DMX Marketing Experts

As Instagram Reels becomes popular in 2021, here’s what you need to know

Instagram’s response to success of Tik Tok, Reels allows you to post short-form videos, with currently a limit of 60 seconds on video length. Launched in August of last year, it has become widely used, especially amongst the younger generations. Similar Tik Tok and YouTube Shorts, viral challenges, audio clips and trends are the main…

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Live chat can help you educate and engage your audience, but it needs to provide quick convenience to customers | DMX Marketing Experts

Live chat can help you educate and engage your audience, but it needs to provide quick convenience to customers

Live chat allows customers to directly talk to a brand, providing convenience. However, most consumers look towards quick responses. In statistics from HubSpot Research, 82% of consumers rated an immediate response as very important for marketing or sales questions. A further 90% of consumers rated similarly in terms of immediate responses for customer service questions.…

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With more people using virtual assistants, your SEO tactics need to change to keep up | DMX Marketing Experts

With more people using virtual assistants, your SEO tactics need to change to keep up

Virtual assistants have become very popular, such as Alexa, Siri, Cortana and Bixby, especially when it comes to online shopping. From researching products and stores to purchasing items and services, more people are turning to their virtual assistants for these tasks. However, this creates a problem when it comes to SEO. Spoken searches are worded…

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41% of Canadians have purchased products online via smartphones and voice assistants in the last year | DMX Marketing Experts

41% of Canadians have purchased products online via smartphones and voice assistants in the last year

As ecommerce continues to grow, both shopping online via smartphones and via smart home voice assistants have become more common place, with the ease of access and convenience of both winning appeal. The Global Consumer Insights Pulse Survey by PWC found that 41% of Canadians had shopped online via a mobile phone or smartphone in…

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As email marketing grows in popularity, knowing your email subscriber audience is vital | DMX Marketing Experts

As email marketing grows in popularity, knowing your email subscriber audience is vital

In 2020, 80% of marketers saw a reported increase in email engagement. As more people are checking their emails, with the amount of email users expected to pass 4.4 billion by 2024, email marketing presents a great opportunity to engage with customers. This means you need to know your audience. Analytics is great place to…

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