User-generated content shown to resonate with social media audiences

User-generated content shown to resonate with social media audiences

User-generated content can have a major impact on convincing people to shop with a certain brand. The Stackla Report shows that it is shown to be more impactful then influencer content. According to the report, user-generated content is 8.7 times more impactful then that of content created by influencers, and 6.6 times more impactful than…

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Vertical video Make sure your content is filmed or edited to fit the platform

Vertical video: Make sure your content is filmed or edited to fit the platform

Through features and apps like Instagram Reels and Tik Tok, filming videos vertically has quickly become relevant. The popular, ‘snackable’ content of short-form video is designed for vertical filming and this is something you need to keep in mind with your content. Simply transferring horizontally filmed videos over can lead to your viewer having to…

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With your Tik Tok content remember that you need an effective caption

With your Tik Tok content, remember that you need an effective caption

Tik Tok has rapidly become a popular choice for many people and businesses have been quick to create a presence on the short-form video app. If you currently use it or are thinking of doing so, keep in mind the importance of the caption. Whilst hashtags are important, Tik Tok’s algorithm looks through your caption…

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Quality customer service through social media is a major draw for consumers

Quality customer service through social media is a major draw for consumers

Quality online customer service is key part of any successful business, though many brands and companies have struggled to provide the same through social media. As more consumers turn to social media platforms to resolve questions and queries, it is vital that your brand can answer effectively. A recent survey by Hootsuite has shown that…

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Short-form video thrives on humour and entertainment make sure to leverage it

Short-form video thrives on humour and entertainment, make sure to leverage it

As both users and businesses alike move towards short-form video content, such as with Tik Tok and Instagram Reels, it’s is important that the videos you create can connect and engage your audience. The upsurge in short video popularity has shown that many consumers are often looking for entertainment from the brands they follow, with…

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Organic posts and targeted ads shown to be most successful at connecting product with consumer on social media

Organic posts and targeted ads shown to be most successful at connecting product with consumer on social media

As social commerce becomes more popular, it is important for businesses to know the best way to connect their products and services with consumers on social media. Research from Sprout Social shows that the most common ways that consumers are finding the perfect product for what they need is coming from targeted ads (49%) and…

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